Case Study: Alan achieves up to 3x higher seller productivity with Outreach

Healthcare firm Alan sees up to 3x increase in seller productivity

Alan, a France-based healthcare firm focused on helping people live healthier lives, was struggling with low visibility into its sales funnel and inconsistent seller productivity. Reps relied on spreadsheets and CRM reporting, follow-ups piled up, and sales leaders lacked the data needed to understand performance and improve forecasting. Alan turned to Outreach, using the Outreach Sales Execution Platform to make its selling workflow more flexible and effective.

Outreach helped Alan automate follow-ups, standardize messaging with sequences and templates, and give leaders better insight into seller activity and pipeline health. One year after deployment, 130 sellers were using Outreach organically, and top performers were tripling activity levels versus lower performers. Alan also saw faster deal velocity, more meetings booked, and opportunities closing faster, with Outreach contributing to stronger productivity and higher win rates.

Alan

Ghali Bennani Laafiret

Business Strategy and Operations