Case Study: Databricks achieves faster rep onboarding and higher-quality sales execution with Outreach

Focusing on quality over quantity helps Databricks execute at scale

Databricks, a fast-growing data and AI company, needed to scale its sales development organization as it prepared to double headcount and pipeline goals. Rather than rely on high-volume outreach, the team wanted a more customer-centric approach that would help new SDRs and BDRs engage prospects with personalized, meaningful conversations from day one. Databricks chose Outreach, the Outreach AI Revenue Workflow Platform, to support that shift.

With Outreach, Databricks used tested sequences, tailored messaging, and activity/conversion insights to improve rep onboarding, coaching, and execution at scale. The result was faster ramp time for new hires, better quality outreach, and more down-funnel conversions without increasing workload, helping Databricks scale its sales process more effectively.

Databricks

Kelly Flowers

Director of Sales Development for America