Case Study: ConsumerAffairs achieves scalable personalized outreach and major productivity gains with Outreach

ConsumerAffairs Builds Trust with Personalized Outreach

ConsumerAffairs, a consumer advocacy publisher of expert advice and user reviews, needed to scale its outbound and inbound communications without losing the personal touch that builds trust with media, partners and brands. The team’s challenge was to create personalized emails and coordinated multi-touch engagement across email, phone and social channels, reduce the time spent manually crafting messages, and extend audience reach while keeping communications individualized and trackable.

They deployed Outreach to solve this with customizable template fields, sequenced workflows and Salesforce integration, plus a centralized dashboard that pulls social and news context for each prospect. The result: large productivity gains for marketing and sales (Content Marketing averages 50 touches/day, Sales 45 touches/day), big time savings (sending 10 emails now takes ~10 minutes vs. 30), the ability to reach roughly 100× more people, and measurable increases in prospects contacted, touches per prospect and sales opportunities.

ConsumerAffairs

Natalie Sieler

Content Marketing Manager