Case Study: BrightTALK achieves 25% more meetings booked and a 66% increase in positive email replies with Outreach

BrightTALK sees 25% increase in meetings booked, 66% increase in positive email reply rate with Outreach

BrightTALK, a UK-based virtual events platform used by more than 8 million professionals, relies heavily on a large sales development team to fuel growth. When the pandemic drove a surge of prospects, their existing engagement tool failed to deliver rep-level visibility or full-funnel insights, leaving leaders unable to optimize processes, coach reps effectively, or align sales and marketing.

Switching to Outreach and using Outreach Insights and sentiment analysis gave BrightTALK actionable, team- and rep-level data, standardized playbooks, and better sales–marketing collaboration. As a result they operationalized the sales process, improved coaching efficiency, and saw a 28% increase in calls, 25% more meetings booked and a 66% rise in positive email replies, alongside deeper revenue-cycle insight and stronger cross-team alignment.

BrightTALK

Andy Wiggans

Vice President and Managing Director EMEA