Case Study: Avanan achieves its sales goals with Outreach

Avanan knows exactly what it takes to hit their sales goals

Avanan, a Check Point company, needed a more precise way to reach sales goals in a market where buyers require many touches—often 18 or more—and every activity had to be tracked to understand the cost of winning and keeping customers. Using Outreach’s AI Revenue Workflow Platform, the sales development team wanted to determine the right number and types of touches and what daily activity was needed to hit revenue targets.

Outreach helped Avanan turn its sales process into a science by showing exactly what it takes each day for the team to succeed. The result was clearer planning and performance at the individual, team, and company level, with Avanan able to quantify activity, customer costs, and the daily effort required to achieve revenue goals.

Avanan

Kelly Lichtenberger

Head of Sales Development - Email Security