Outbrain
193 Case Studies
A Outbrain Case Study
TORRAS, a global brand of innovative tech accessories, sought to expand its e-commerce presence in key markets like Germany and Japan by capturing high-value users more efficiently. To meet this challenge, the company partnered with vendor Outbrain to run an Open Internet campaign.
Outbrain implemented its bid automation technology to automatically tailor bidding and meet TORRAS's target CPA, effectively funneling interested users to its website. The use of Outbrain's Carousel ad format also improved the interactive user experience. This solution delivered exceptional results for TORRAS, achieving a 230% return on investment and significantly improving conversion rates.