Case Study: Prestiter achieves 15% lower CPA with Outbrain

Prestiter boosts CPA by 15% with Outbrain

Prestiter, a leading salary-backed loans provider in Italy, faced the challenge of generating high-quality leads online due to its complex and lengthy offline sales funnel. To find high-intent prospects and grow its business, Prestiter partnered with Outbrain to target potential customers at an optimal acquisition cost.

Outbrain implemented its prediction engine and bid automation tools to decipher user intent and set real-time bids, ensuring the campaign worked toward Prestiter's custom performance goals. This solution optimized Prestiter's cost per acquisition (CPA), achieving a 15% more optimized CPA compared to other platforms.

Prestiter