Case Study: Itaú Unibanco drives qualified traffic with Outbrain

Itaú Unibanco boosts qualified traffic with Outbrain

Itaú Unibanco's Inteligência Financeira portal sought to generate more qualified traffic after its audience growth began to plateau and its existing media mix, which relied heavily on social and search, became less cost-efficient. The company turned to vendor Outbrain to explore new channels, leveraging its AI-powered suite of products optimized for conversion to meet its traffic goals.

Outbrain implemented its automated bidding tool and generative AI technology to maximize campaign efficiency and create multiple ad variations based on the portal's content. This solution, which provided a unified experience from ad to landing page, exceeded expectations and delivered significant results, evolving Outbrain into a crucial partner in Itaú Unibanco's media mix.

Itaú Unibanco