Case Study: hipto achieves superior lead quality at -15% CPL with Outbrain

hipto achieves superior lead quality at -15% CPL with Outbrain

hipto, a pioneer in lead generation, sought to diversify beyond social media to meet rising demand for high-quality leads in senior health insurance. They partnered with vendor Outbrain to run performance-driven campaigns on the Open Internet, aiming to maximize quality lead volume at scale.

Outbrain implemented its bid automation technology, using AI to optimize bids and identify top-converting sites. This was combined with human expertise on creatives and landing page A/B testing. As a result, hipto achieved superior lead quality at a cost per lead (CPL) that was 15% lower compared to their social media efforts, increasing client satisfaction.

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