Case Study: EcoFlow boosts engagement with Outbrain

EcoFlow expands engagement across 100+ global markets with Outbrain

EcoFlow, a provider of portable power and eco-friendly energy solutions, sought to broaden its reach beyond walled garden platforms and attract new, highly-engaged leads in the German market. To meet this challenge, the company partnered with Outbrain to leverage its bid automation technology.

Outbrain implemented a solution using its AI and machine learning to optimize for user engagement, enabling EcoFlow to target high-income, tech-interested audiences aged 40+ through contextual technology. This strategy allowed the brand to connect with high-intent users in a privacy-preserving way. As a result, Outbrain became an indispensable partner within EcoFlow's advertising mix, providing strong user traffic and influence.

EcoFlow