Case Study: Barceló Hotel Group boosts qualified traffic and lowers acquisition costs with Outbrain

Barceló Hotel Group cuts acquisition costs and boosts qualified traffic with Outbrain

The Barceló Hotel Group, a major hospitality company, sought to expand its reach across Europe and the Americas but found conventional channels like social media to be limited in performance. To generate more qualified traffic, they partnered with their agency, Jakala, and turned to the vendor Outbrain to leverage the open web.

Outbrain implemented a prospecting campaign across its network of premium publishers to engage new, relevant audiences previously unaware of the brand. According to Barceló's Performance Marketing Manager, Outbrain not only elevated their acquisition efforts but also significantly reduced costs per acquisition compared to other platforms. The solution outperformed other open web platforms on the main objectives of reach and qualified traffic, solidifying Outbrain's pivotal role in their digital strategy.

Barceló Hotel Group