Case Study: Aroundhome achieves data-driven CPA optimization with Outbrain OB Code

Aroundhome makes 100% data-driven decisions with Outbrain

Aroundhome, a German recommendation platform for home projects, faced challenges in managing over 50 lead generation campaigns. Delays in identifying unprofitable ads were causing missed growth opportunities and hindering their ability to optimize cost-per-lead. To address this, they partnered with the vendor Outbrain and implemented its OB Code solution for automated campaign management.

Using Outbrain's OB Code, Aroundhome established automated rules to streamline optimization. These rules reallocated budgets to top-performing campaigns and provided alerts, eliminating the need for manual intervention. This automation enabled 100% data-driven decisions, successfully optimized their cost-per-acquisition, and solidified Outbrain as a key partner in their performance marketing.

Aroundhome