Case Study: Aporia LTD drives performance growth with Outbrain RSOC

Aporia LTD boosts ROI and grows across 30+ GEOs with Outbrain

Aporia LTD, a performance marketing company, faced the challenge of pivoting its strategy after changes in the Search industry impacted its previous revenue stream from AdSense for Search. The company partnered with Outbrain and shifted to using its Related Search for Content (RSOC) tool to monetize campaigns by turning paid clicks into organic traffic.

Outbrain's solution involved diversifying Aporia's budget across over 30 geographic locations, tailoring feeds for specific devices, and providing access to top ad sources. By leveraging API integrations and bid automation, Outbrain helped Aporia optimize its campaign performance. This partnership drove significant improvements in ROI and delivered measurable growth for the customer.

Aporia LTD