Case Study: Adders achieves scalable growth through strategic diversification with Outbrain Direct Response

Adders diversifies beyond Search with Outbrain, achieving strong ROI

Adders, an affiliate marketing team, transitioned from relying solely on search advertising to a diversified marketing strategy with the support of Outbrain Direct Response. This shift was necessary to adapt to industry changes and achieve scalable growth beyond their previous single-channel focus.

With Outbrain, Adders successfully expanded into new fields like content recommendations, lead generation, e-commerce, and CTV campaigns. Key to their success was implementing bid automation, targeting premium traffic in key countries, and the proactive collaboration with the Outbrain Direct Response team, which helped them scale with strong ROI.