Case Study: Allane Mobility Group achieves 3X more leads and 20% lower CPL with Outbrain

Allane Mobility Group Achieves 3X More Leads with Outbrain vs. Other Open Web Advertising Platforms

Allane Mobility Group (formerly Sixt) sought to expand audiences and drive qualified leads for its Sixt Neuwagen brand as third‑party cookies phased out, requiring a future‑proof approach to reach potential customers on the open web and improve lead generation and branding performance.

Partnering with Outbrain, Allane used contextual IAB category targeting, creative testing (driver imagery and question‑led headlines) and optimized landing pages (500–600 words plus offers). The campaign delivered 16.7M impressions in two months, a 20% lower CPL versus display, and generated three times as many leads compared with other open‑web platforms.

Allane Mobility Group

Claudio Marseglia

Performance Marketing Manager