Case Study: The Spun achieves up to 63% RPM lift with Outbrain's Smartfeed & Smartlogic

The Spun Achieves Significant RPM Lift Driven by Outbrain

The Arena Group, publisher of brands like Sports Illustrated, The Street and The Spun (which reaches over 38 million U.S. readers monthly), aimed to improve monetization for its fastest-growing sports property, The Spun.

After testing with Outbrain, The Spun activated Smartfeed and Smartlogic to serve a blended feed of paid and editorial formats with AI-driven serving logic. This approach delivered substantial RPM gains: +63% on the desktop widget (30‑day pre/post) and +14% on the mobile widget (69‑day pre/post), according to Outbrain’s internal reporting.

The Spun

Avi Zimak

Chief Revenue & Strategy Officer