Case Study: Rabona achieves +57% RPM with Outbrain’s Smartlogic

Rabona Achieves +57% RPM with Outbrain’s Smartlogic

Rabona, operator of the Belgian football site Voetbal24.be, needed a one-stop solution to drive more traffic to editorial content and boost user engagement to improve website monetization. As a news & media publisher facing changing consumer habits, the company prioritized engagement and monetization gains.

Rabona implemented Outbrain’s Smartlogic, a dynamic recommendation engine that adjusts content arrangement and formats based on performance data and publisher KPIs. The change quickly improved both editorial and paid content performance, delivering a 57% increase in RPM and a 19% lift in editorial CTR.

Rabona

Dennis Peeters

Chief Executive Officer