Case Study: Acierto.com achieves 56% lower CPC and 61% more qualified leads with Outbrain Interest Targeting

Acierto.com reduces its CPC and increases 61% its leads thanks to Outbrain's technology

Acierto.com, the Spanish comparison brand of Bauer Media Group, helps consumers compare and contract insurance and financial products. Faced with a need to expand its digital reach, generate higher-quality traffic and increase lead volume beyond existing display and native channels, the company sought new channels and partners in October 2021.

Working with Outbrain, Acierto.com used Outbrain’s recommendation technology and Standard Smartad Interest Targeting to promote health, car insurance and loan products across premium publishers, while optimizing headlines and images to build trust and engagement. The campaign delivered a 56% lower CPC versus the initial target and produced 61% more qualified leads compared with other display and native channels.

Acierto.com

Alexandra del Rey

Performance Marketing Specialist