Case Study: Rebel achieves 21K monthly unique visitors and 22% lower CPC with Outbrain Click-to-Watch

Outbrain Becomes Best Native Traffic Source for Australia’s Leading Sports Retailer, Rebel

Rebel, Australia’s largest sport retailer with over 160 stores and part of Super Retail Group, wanted to diversify its media mix and drive high-quality traffic to product pages. Its media agency OMD turned to Outbrain to find scalable, cost-efficient native channels that would support Rebel’s mid-funnel objectives.

OMD invested the majority of the budget in Outbrain’s Click-to-Watch video format—an immersive, opt-in video experience with branded backgrounds and multiple CTAs—targeted to health and fitness audiences on premium publisher sites like Nine Group, Sky News and MSN. The campaigns delivered strong performance: ~21K unique visitors per month, a 20% in-player CTR and a 22% lower CPC versus other native platforms, making Outbrain a preferred partner for Rebel’s mid-funnel traffic goals.

Rebel

Danica Berjanovic

Account Manager