Case Study: Adnimation achieves 303% revenue growth for its publishers with Outbrain

Adnimation Significantly Boosts Revenue for its Publishers with Outbrain

Adnimation is a website monetization company that manages ad sales for hundreds of publishers and sought to maximize ad revenue while preserving a strong user experience. The challenge was to boost publisher earnings across formats and placements without degrading engagement.

Using Outbrain’s Smartlogic serving infrastructure plus ReadNext, Explore More and full-page monetization across In-Article and sidebar placements, Adnimation optimized ad placement, viewability and engagement. The partnership drove a 303% increase in account revenue (3x contribution) and an average 36% revenue uplift for its publishers.

Adnimation

Maor Davidovich

Co-Founder and CEO