Case Study: Clarins doubles sales and reduces cost per visit 45% with Outbrain’s Engagement Bid Strategy

Clarins Boosts Campaign Performance with Outbrain’s Engagement Bid Strategy Tool

Clarins, the European leader in high-end skin care with a presence in over 150 countries, sought to drive qualified traffic and sales for the launch of its Double Serum Eye. With tightening privacy rules and loss of user data after GDPR, the brand faced rising acquisition costs and the challenge of reaching truly engaged visitors across multiple markets.

Clarins tested Outbrain’s Engagement Bid Strategy (EBS), an automated bidding solution that optimizes toward on-site engagement using Clarins’ Google Analytics site-centric data, allowing the campaign to target users most likely to interact at scale. The campaign delivered strong business outcomes: 2x sales, 2x arrival rate, +34% time on site and a 45% reduction in cost per visit, reinforcing Outbrain’s role in Clarins’ media mix.

Clarins

Jean-Pierre Emlek

Senior Acquisition Manager