Case Study: Localiza achieves higher engagement and qualified traffic with Outbrain’s Engagement Bid Strategy

Car Rental Brand, Localiza, Reaches Its Most Attentive and Engaged Audiences with Outbrain

Localiza, a Brazilian car rental company founded in 1973 and the largest in Latin America by fleet and market cap, needed to drive qualified, attentive traffic and newsletter sign-ups beyond search and social channels. After launching a newsletter and seeing low-quality visits, the brand sought a cookieless way to find high-intent audiences amid rising privacy and tracking constraints.

Localiza tested Outbrain’s Engagement Bid Strategy, an AI-powered, cookie-free optimization that used user and site behavior to target travel-interested audiences with tailored creatives. The campaign outperformed other paid channels, delivering the highest pages per session, 2.8× longer session duration, a 13% lower bounce rate versus social, and the largest volume of newsletter subscribers — becoming part of Localiza’s always-on strategy.

Localiza

Gabriel Andrade

Fleet Solutions Marketing Manager