Case Study: EcoFlow boosts engagement and cuts CPC with Outbrain's bid automation

Outbrain Becomes Key Partner Within EcoFlow’s Media Mix to Optimize Engagement

EcoFlow, a global provider of portable power stations and home energy solutions sold in over 100 markets, sought to expand beyond traditional display channels to attract higher-quality, more engaged customers—especially in Germany—targeting affluent, tech- and environment-minded users aged 40+.

By using Outbrain’s AI-driven bid automation and contextual targeting, EcoFlow leveraged its own site and behavior data to reach high-intent audiences in a privacy-preserving way. Over a year the campaign drove stronger engagement and efficiency: +35% time spent vs social, +15% CTR vs target and -40% CPC vs social, and Outbrain became a core channel for product launches and seasonal promotions.

EcoFlow

Linda Wan

Global Digital Advertising Manager