Case Study: Prestiter achieves 15% lower CPA and 4,000+ leads in 6 months with Outbrain Bid Automation

Outbrain Impacts Prestiter’s Growth with 15% Optimized CPA vs Other Platforms

Prestiter, a leading Italian provider of salary‑backed loans with more than 25 years of experience and partnerships with institutions like INPS and NoiPA, needed to find high‑intent prospects for a complex offline sales funnel that can take up to 30 days to convert a lead into an opportunity. To scale online acquisition without increasing costs, Prestiter partnered with Outbrain to target and engage the right audiences at the right moments.

Using Outbrain’s prediction engine and bid automation, campaigns automatically adjusted bids in real time to capture intent and meet Prestiter’s CPA goals while improving traffic quality. In six months the program delivered over 4,000 leads, reduced CPA by 15% versus search and social, and produced more than 80% qualified leads.

Prestiter

Simone Di Vincenzo

Marketing Director, Prestiter