Case Study: Nissan achieves 61% lift in attention and 8.8x CTR with Outbrain Onyx & Brand Studio

Nissan leverages Onyx & Brand Studio to elevate the launch of its new Juke model

Nissan launched the new Juke targeting young urban drivers who value bold design and versatility. The challenge was to create a campaign that not only reached this audience but deeply engaged them and clearly communicated the Juke’s distinctive features, so Nissan partnered with Onyx and Brand Studio to craft a high-impact, creative approach.

Onyx deployed High-Impact Display placements while Brand Studio built two interactive experiences—“Features Swiper” and “360 Features”—delivered with Outbrain’s predictive targeting to reach users at peak attention moments. The campaign drove strong outcomes: +61% attention vs. HID benchmark, 8.8x CTR vs. objective, and a 70% viewability rate, with high engagement and sustained attention on the interactive creatives.

Nissan

Giancarlo Casaretto

Digital Marketing Specialist