Case Study: Homage achieves a 99% increase in conversions and scalable lead generation with Outbrain's Conversion Bid Strategy

Homage Leverages Trust and Credibility for Effective Lead Generation with Outbrai

Homage, a Series C technology-enabled caregiving and health company, needed a way to improve lead generation and educate users about receiving quality care at home. To build trust and drive form completions, Homage partnered with Outbrain to place content across credible local publishers and power discovery feeds on high-authority sites.

Using Outbrain’s Fully Automatic Conversion Bid Strategy, Homage optimized for form submissions and a “Call Us” CTA, later adding a soft conversion (90% scroll depth) and running landing page A/B tests. The campaigns scaled high-quality leads, prompting multiple increases in spend; Outbrain became Homage’s top native advertising partner, delivering a 99% rise in conversions (Aug–Oct 2021) and an improved CPA.

Homage

Ng Wei Ker

Performance Marketing Manager