Case Study: Peugeot achieves lower CPL and CPV and outperforms social for lead generation with Outbrain Zemanta

Outbrain Outperforms Social for Peugeot’s Lead Gen Campaign with Zemanta

Peugeot, the global automotive brand, wanted to drive effective lead acquisition—specifically vehicle trade-in leads—outside traditional channels like paid social. Working with agency Publicis, the brand sought an outcome-driven programmatic solution to improve low-funnel performance.

Using Outbrain’s Zemanta, Peugeot connected Google Analytics via a cookie‑free data feed, deployed the Zemanta pixel, and activated AI-powered bid strategies to prioritize high-converting placements. The campaign met Peugeot’s CPL target and outperformed social platforms, delivering a 4% lower CPL and a 42% lower CPV.

Peugeot

Mathieu Borrely

Trading Manager