Case Study: hipto achieves 15% lower CPL and superior lead quality with Outbrain

hipto achieves superior lead quality at -15% CPL vs. social using Outbrain

hipto, a lead-generation pioneer operating in 10+ countries, specializes in Conversociads to deliver high-quality leads for senior health insurance. Faced with rising demand for volume and better-quality leads, hipto sought to diversify beyond social channels and scale performance on the Open Internet.

Using Outbrain’s bid automation, hipto combined machine-learning-driven bidding with human-led creative selection and landing-page A/B testing to optimize for conversions. The campaign generated 15k leads, lowered CPL by 15% versus social, and improved lead-to-customer conversion by +1.9% versus social (with a -1.8% variance vs. search), demonstrating higher efficiency and stronger lead quality.

hipto

Léo Hauet & Kilian Le Menestrel

Co-Founders & CEO