Case Study: Eataly achieves higher brand awareness and engagement with Outbrain's Native Awareness+

Eataly Boosts Brand Awareness Thanks to Outbrain’s Native Awareness+

Eataly, a chain of multifunctional Italian food stores and restaurants that also offers courses and retail products, aimed to raise brand awareness and show that high-quality Italian food and wine is accessible to everyone. Working with agency Digital Angels, Eataly sought a partner to reach a highly qualified audience across premium publishers and drive stronger engagement than traditional display.

Eataly used Outbrain’s Native Awareness+ Native Display—rich, site-adaptive creatives with 100% share-of-voice and brand-safe placements—combined with geo-targeting and contextual audience segments. The campaign delivered higher-quality traffic and engagement, achieving a 0.45% CTR, 65% viewability and a €5 eCPM.

Eataly

Sonja Stillavato

Account Manager