Case Study: KrisShop triples online sales in one month with Outbrain

Retailer KrisShop Triples Online Sales in One Month with Outbrain

KrisShop, Singapore Airlines’ omni-channel retailer offering in-flight and online selections from cosmetics to electronics, wanted to grow online sales through channels beyond search and social. To meet lower-funnel performance KPIs, KrisShop partnered with Outbrain to test recommendation-driven placements across top Singapore publishers.

Using Outbrain’s Conversion Bid Strategy, site retargeting and a steady stream of high‑quality creatives, the campaign drove users back to add-to-cart and checkout flows. The result: online sales tripled within one month and CPA ran 48% below target, while publisher reach and creative guidance helped scale conversions efficiently.

KrisShop

Ben Tan

Head of Digital Marketing & Sales