Case Study: TORRAS achieves 230% ROI and 90% lower CPA with Outbrain

TORRAS reaches high-value users at 230% ROI with Outbrain

TORRAS, a global tech-accessories brand serving over 100 million customers across 40+ countries, aimed to grow its e-commerce presence in key markets like Germany and Japan by attracting higher-quality, higher-value users more efficiently. To do so it sought a partner that could reduce acquisition costs while improving conversion performance compared with prior social campaigns.

TORRAS partnered with Outbrain, using bid automation to automatically optimize toward target CPA and Carousel creative to showcase individual products with tailored CTAs. The campaign delivered a CPA 90% lower than social platforms and achieved a 230% ROI, outperforming previous Facebook efforts.

TORRAS

Don Chen

Senior Advertising Optimization Specialist