Case Study: Omroep Zeeland achieves 2.3x overall revenue with Outbrain’s Smartlogic

2.3x Overall Revenue for Omroep Zeeland (ORN) Thanks to Outbrain’s Smartlogic

Omroep Zeeland, part of Omroep Reclame Nederland (ORN) and one of Zeeland’s leading publishers with over 2 million monthly visitors, faced shifting consumer habits and growing industry demands to improve user experience and monetization. As a publicly owned outlet it also needed to carefully balance paid and organic content while boosting engagement and revenue.

To meet this challenge they implemented Outbrain’s Smartlogic, a feed solution that dynamically optimizes content arrangement and formats and lets the publisher control the organic‑paid recommendation ratio. Within one month Omroep Zeeland achieved a 2.3x increase in overall revenue, a 3.35x rise in paid CTR and a 93% uplift in RPM, with a fast rollout and ongoing support.

Omroep Zeeland

Wilfred van Elzakker

Manager Marketing and Communications to Sell