Case Study: Allianz Direct achieves 78% VCR, 87% viewability and +15% attention with Outbrain’s Onyx Contextual Pre‑Roll

Onyx Contextual Pre-Roll Outperforms Allianz Direct’s Video Strategy Benchmarks

Allianz Direct, a leading online insurance company, sought to boost brand and product awareness with an upper-funnel video strategy while complementing its existing lower-funnel efforts. The challenge was to reach engaged, premium audiences across the open web and improve video performance and attention metrics in a way that supported both storytelling and product consideration.

Onyx delivered a Contextual Pre-Roll solution that combined video storytelling, precise contextual targeting (notably automotive and personal finance segments), and predictive technology, placing ads in curated in-article publisher environments. The campaign achieved a 78% video completion rate, 87% viewability, a +15% lift vs. video attention benchmarks (AU), and an optimal 0.30% click-through rate, driving qualified traffic to the offer landing page.

Allianz Direct

Andrea Zangrandi

Brand & Advertising Media Manager