Case Study: Opera achieves 400% revenue lift with Outbrain's direct programmatic integration

Opera Achieves Major Lift in Revenue via Direct Programmatic Integration with Outbrain

Opera, a global web innovator known for its PC and mobile browsers and the AI-powered Opera News, needed to better monetize traffic from its browser and news app without harming user experience or engagement. The challenge was to increase revenue while keeping ads native and non-intrusive for hundreds of millions of users.

Opera integrated directly with Outbrain’s programmatic platform to serve native, video, and display ads, tapping into demand from 20,000+ advertisers across 245 countries. In the first year this drove a 400% lift in revenue, averaged 3.9 billion daily impressions, and delivered scalable, non-interruptive monetization for Opera’s mobile inventory.

Opera

De Barros Marcio

Programmatic Director