Case Study: Babbel achieves 20–30% higher CTR, 20% higher CVR and increased lead generation with Outbrain

Babbel’s New Language-Learning Service, Babbel Live, Translates to Success With Outbrain’s Optimization Tools

Babbel, the world’s top-selling language-learning app with over 10 million subscribers, launched Babbel Live — a new conversation-driven, teacher-led virtual class experience — and needed to efficiently target and acquire customers for lead generation and sales while creating compelling ad creative for the product launch.

To do this, Babbel used Outbrain’s AI-powered Title Suggestions to generate high-performing headlines and Outbrain’s Conversion Bid Strategy to optimize bids in real time. The combined approach saved creative time, increased engagement and conversion, and drove quality leads across Outbrain’s premium publisher network, delivering a 20–30% lift in average CTR and a 20% increase in CVR.

Babbel

Liubov Iakovleva

Team Lead Display