Case Study: Samsung achieves 2x–3x more engaged visits and significantly lower CPC with Outbrain

Outbrain Outperforms Social and Display in Driving Engaged Visitors for Samsung

Samsung, a global leader in consumer tech, was promoting its new Galaxy Flip 3 and Galaxy Fold 3 and wanted to diversify beyond traditional media to reach more “early-adopter” audiences. The challenge was to test native advertising and drive high-quality, engaged traffic to product pages rather than just volume.

Using Outbrain’s Standard Smartad across premium publishers and interest-based targeting (electronics, home & lifestyle, health), Samsung combined standout creative with Outbrain’s recommendation technology to drive engaged visitors. The campaign delivered 2x the engaged visits vs. social and 3x vs. display while beating the campaign’s CPC target by 170%, prompting Samsung to expand its native budget to additional products.

Samsung

Robbin Van Der Wal

Marketing & Campaign Specialist