Case Study: DKV reduces cost-per-lead 23.7% and boosts leads 19% with Outbrain’s Zemanta

Outbrain’s Zemanta Becomes #1 DSP for DKV’s Lead Generation Campaign

DKV, a leading European health insurance provider and part of the ERGO group, set out to attract users interested in the benefits of health insurance and convert them into policy subscribers. To support a full-funnel lead generation push, DKV and agency Performics deployed a multi-channel digital strategy that included Outbrain’s proprietary DSP, Zemanta.

Outbrain activated native campaigns via Zemanta using outcome-focused bidding, interest targeting on high-performing segments, and creative prioritization to complement existing display efforts. The campaign cut cost-per-lead by 23.7% versus display, drove 19% more leads versus display and 60% month-over-month growth in leads, with Zemanta becoming the top DSP for policy subscriptions.

DKV

Nacho García Delgado

Client Lead