Case Study: Babboe achieves higher engagement and lower CPC for European expansion with Outbrain

Outbrain Outperforms Social and Display for Babboe's European Expansion Goals

Babboe, the Dutch market leader in family cargo bikes sold in 30+ countries, sought to accelerate international expansion and diversify traffic acquisition beyond its usual social and display channels by testing native advertising to reach new audiences.

Partnering with Outbrain, Babboe used contextual targeting across parenting, environment, sports and travel categories and non‑intrusive native formats in Germany and France. The campaign delivered stronger engagement and efficiency — +51% time on site vs. display (DE), +90% vs. social (DE), and -60% CPC vs. display (FR) — prompting expansion from Germany into France.

Babboe

Marion Kempkens

Senior Online Marketer