Case Study: Libertad Digital achieves +243% RPM increase with Outbrain's Smartlogic

Libertad Digital Increases RPM by +243% with Outbrain’s Smartlogic

Libertad Digital is a Spanish opinion newspaper that champions free information and opinion. Facing the need to boost monetization and increase page views/organic recirculation across its sites, the publisher worked with Outbrain (a partner since 2019) to find a solution that balanced revenue with editorial engagement.

Libertad Digital implemented Outbrain’s Smartlogic, an AI-driven serving layer that personalizes both content and the layout/format of recommendations in the Smartfeed. The change delivered substantial results: RPM rose by 243% and organic clicks increased by 30.8%, while improving user engagement with richer, better-placed formats.

Libertad Digital

Antón Marquez

Commercial Director