Case Study: Laura Geller Beauty achieves 174% ROAS and 37K purchases with Outbrain

Laura Geller Beauty Achieves 174% ROAS from Driving Sales with Outbrain

Laura Geller Beauty, a cosmetics brand founded by makeup artist Laura Geller, wanted to expand beyond paid social to reach new open-web audiences and drive online sales while meeting a strict CPA target and maximizing ROAS.

Using Outbrain’s Clip short-form animated assets and automated bidding optimized for ROAS/CPA, the campaign delivered engaging product-focused GIFs and headlines across the open web. In four months the program drove 37K+ purchases, achieved a peak 174% ROAS and a CPA 20% below target, quickly becoming the brand’s second-largest advertising channel.

Laura Geller

Scott Kramer

Head of Growth