Case Study: Geox achieves increased awareness and engagement for new footwear collections with Outbrain’s Native Display

Geox Increases Awareness and Engagement of New Footwear Collections with Outbrain’s Native Display

Geox, the Italian footwear and apparel brand known for breathable, tech-driven design, partnered with media agency Wavemaker to raise awareness and engagement for two new collections, Amphibiox™ and Spherica™. The challenge was to reach a highly qualified open-web audience and drive stronger brand interaction beyond standard impressions.

Geox ran Outbrain’s Native Display—using rich creative and 100% share-of-voice placements—to reduce banner blindness and boost relevance, expanding from Italy to France, Germany and the UK after early success. The campaign delivered strong engagement: average CTR >0.5% across markets (0.65% in Italy) and 89% viewability in the UK.

GEOX

Maria De Matteo

Client Lead, Enterprise Brands