Case Study: Marc O’Polo achieves up to 1500% ROAS with Outbrain retargeting

Marc O’Polo Achieves Outstanding ROAS of 1500% with Retargeting Campaign on Outbrain

Marc O’Polo, the Stockholm-founded premium casual fashion brand with a presence in 37+ countries and 2,000 stores, wanted to boost traffic and conversions to its online store by engaging varied audience segments effectively. The challenge was to capture interested users across channels and maximize conversions within a set budget.

Working with Outbrain, Marc O’Polo used Standard Smartads, Custom Audiences retargeting and Outbrain’s Conversion Bid Strategy to automatically optimize bids toward users most likely to convert. The campaign delivered strong results—up to 1500% ROAS on mobile (men’s campaign) and 484% ROAS on desktop (women’s campaign)—significantly increasing revenue and prompting plans to expand native advertising efforts.

Marc O’Polo

Paul Maier

Senior Performance Marketing Manager