Case Study: Hello Inside achieves 400+ newsletter registrations and 40% lower CPA with Outbrain

Outbrain Campaign Leads to -40% CPA Compared to Social for Med-Tech Startup Hello Inside

Hello Inside is a scientific self-care platform that uses continuous glucose monitors to create personalized health programs aimed at improving lives and preventing chronic disease. Facing the challenge of generating brand buzz and engaging potential customers—with email newsletter sign-ups a key step in its sales funnel—the company partnered with OptimusQ to drive interest through native advertising.

OptimusQ built audience profiles and ran native campaigns on Outbrain using Conversion Bid Strategy and Contextual Targeting to place ads in health and lifestyle sections of major UK publishers. Clicks led to a tailored article with a newsletter sign-up; the campaign delivered 11M+ impressions, 10K+ clicks (+300% website traffic), 400+ newsletter registrations, and a 40% lower CPA compared with social media.

Hello Inside

Jürgen Furian

Co-Founder