Case Study: Aroundhome achieves 4x faster response time and 16% lower CPA with Outbrain's OB Code

Aroundhome uses OB Code to make 100% data-driven decisions and optimize CPA

Aroundhome, Germany’s leading home-improvement recommendation platform, ran 50+ lead-generation campaigns but struggled with slow detection of unprofitable ads and missed growth opportunities, which hindered efficient cost-per-lead optimization. The team needed a faster, scalable way to spot issues and reallocate budget to top performers.

By implementing Outbrain’s OB Code, Aroundhome set up simple, universally applicable automated rules and alerts to streamline campaign management and trigger budget shifts to high-performing ads. The automation cut response time by 4x, saved about 30 hours per week, and reduced CPA by 16%.

Aroundhome

Christian Weikamp

Online Marketing Manager