Case Study: Leroy Merlin achieves 51% higher CTR and 58% lower cost-per-session with Outbrain’s AI-powered Bid Strategies

Leroy Merlin Automates Campaign Success with Outbrain’s AI-Powered Bid Strategies

Leroy Merlin, a multinational home improvement and DIY retailer, ran its “Vuelta al hogar” campaign to engage homeowners and DIY enthusiasts and drive highly qualified traffic to its site at a competitive cost per session (CPS). The challenge was to reach targeted demographic segments effectively while lowering CPS and minimizing manual optimization effort.

By combining tailored creatives and optimized landing pages with Outbrain’s premium publisher network and AI-powered Conversion Bid Strategy, Leroy Merlin automated bid adjustments in real time and relied on predictive targeting to find the highest-value users. The campaign delivered strong engagement and efficiency: +51% CTR vs. standard native benchmarks, -58% CPS vs. target, and 84% of traffic from mobile—achieving results without hands-on bid management.

Leroy Merlin

Cristina Rodriguez

Media Manager