Case Study: Bosch achieves 80% lower CPC for Cookit with Outbrain

Bosch and segmenta Reduce CPC by 80% for Cookit #LikeABosch Campaign with Outbrain

Bosch Hausgeräte launched Cookit — its first product sold exclusively via its own web store — and integrated it into the #LikeABosch campaign to build awareness, improve brand image and drive purchases beyond a central TV spot. The challenge was to extend the TV creative across digital channels, reach high-quality audiences and lower acquisition costs while maintaining brand-safe, engaging placements.

Working with agency segmenta and Outbrain, the team used a full-funnel mix of Spotlight ads, Click-to-Watch video and Standard Smartads to pre-qualify viewers, maximize attention and drive traffic to the landing page. The approach delivered strong results: 42% of users who watched 90% of the Click-to-Watch video clicked the CTA, 68% video completion with Spotlight, +25% dwell time on the site and an 80% reduction in CPC versus other channels.

Bosch

Jehane el Hachimi el Idrissi

Digital Marketing Specialist