Case Study: The Evening Standard achieves 28% revenue uplift with Outbrain's Video & High-Impact Display experiences

Outbrain’s Video and High-Impact Display experiences drive 28% revenue uplift to The Evening Standard

The Evening Standard’s digital brand, The Standard, needed to grow sustainable ad revenue without compromising editorial quality or user engagement. To do this, they expanded their partnership with Outbrain to trial new high‑viewability branding formats that could attract top‑of‑funnel advertiser budgets while preserving a quality reader experience.

Outbrain deployed premium Video and High‑Impact Display experiences (Onyx) in the publisher’s high‑attention placements, and within the first week The Standard saw a +28% RPM lift, +37% average AU vs. display benchmark, +26% AU vs. video benchmark and a 70% average video completion rate—delivering double‑digit incremental revenues and stronger attention metrics for advertisers.

Evening Standard

James White

Chief Commercial Officer