Case Study: Audi achieves 4.14% engagement rate and 79% higher engagement with Outbrain Brand Studio

Audi Drives User Opt-In Engagement with Outbrain Brand Studio

Audi partnered with PHD Media and Outbrain Brand Studio to keep its premium brand top-of-mind and overcome mobile ad blindness. The goal was to drive video views and site visits by delivering a memorable, innovative ad experience that would capture attention and boost engagement.

Outbrain’s Brand Studio built a custom interactive mobile format that let users swipe into a 15-second video or tap through to Audi’s site, combining multiple touchpoints in one ad. The campaign earned a 4.14% engagement rate (79% higher than comparable formats), nearly 45 seconds average dwell time (18% above Moat benchmarks), and a swipe-driven engagement 3.8x higher than clicks, with many users completing three brand interactions.

Audi

Luca Petrachi

Digital Account