Case Study: Maverick Media achieves 50% revenue growth and 465K sales with Outbrain's Affiliate Hub

Outbrain Becomes Top Open Web Platform for Maverick Media

Maverick Media is a global performance marketing firm that helps clients drive revenue through media buying. In a performance-based affiliate environment where marketers must manage many moving parts to generate leads, traffic and sales, Maverick needed reliable, high-quality open-web traffic served in viewable, brand-safe environments to meet its sales objectives.

By partnering with Outbrain and using its recommendation platform and Affiliate Hub, Maverick gained practical insights, automation tools and close account management that streamlined campaign approvals and the deployment of high-converting content. The collaboration delivered strong results — 465K total sales from Outbrain campaigns and sustained year-over-year growth (+21% 2020 vs. 2019, +20% 2021 vs. 2020, and an expected +50% in 2022 vs. 2021).

Maverick Media

Giuseppe Buscema

Head of Media Buying