Case Study: COPE (major Spanish‑language radio station) increases revenue and engagement with Outbrain’s Explore More solution

COPE increases revenue and engagement with Outbrain’s Explore More solution

COPE, one of the largest Spanish‑language radio stations, needed to better monetize and re-engage its sizable social media audience and reduce high bounce rates from referral traffic. The station partnered with Outbrain to find a way to turn incoming social traffic into sustained site visits and revenue.

Outbrain’s Explore More added an intermediate discovery page that presents highly relevant content recommendations before users leave the site, delivering higher viewability and attention than a standard native widget. The result: viewability was three times higher, CTR increased fourfold, mobile web revenue rose 41% and clicks grew 67%, creating a new revenue stream and stronger organic recirculation.

COPE

Ana Blanco Ortega

Advertising and Marketing Department